Blum • KBIS 2025
Blum
Blum Residence
What is it?
Blum Residence at KBIS 2025 was an interactive booth that showcased Blum’s products through an NFC-guided journey, starting with a theater experience highlighting the brand’s core values. Guests used custom keycards to engage with product-specific video content and effortlessly indicate interest in personalized follow-up.
Developer
Built the iPhone-based registration system and backend API that managed attendee interactions, media triggers, and personalized tracking.
Engineer
Engineered the NFC scanning hardware and embedded system integrations to securely capture attendee data and drive real-time booth interactions.